This project involved developing the full visual identity for a luxury wearable fashion brand. The process included concept ideation, logo and brand mark design, mockups, and multiple rounds of iteration to refine the look and feel. A playful yet elegant color scheme was created to balance the brand’s high-end positioning with a sense of bold individuality. The final outcome included a full set of brand guidelines and visual assets applied across packaging, digital, and print touchpoints—designed to be both distinctive and versatile.